In this field, my work is strongly influenced by a functional approach, shaped by my master's degree in product design. Throughout my studies at "Ion Mincu" University of Architecture in Bucharest, I engaged in multiple disciplines that reinforced the importance of accuracy and functionality in design.
Following the process of defining the need and the problem, as well as identifying the target audience,
I begin with sketching before moving on to 3D modeling. I develop concepts with a strong focus on utility as the ultimate goal, though my passion for art, styling, and sculptural forms sometimes takes over.
My process involves balancing aesthetics with technical feasibility, ensuring that each design is not only visually compelling but also structurally sound and practical for production.
Industrial design
works
Project: Emergency rescue vehicle.
Aurora. An electric vehicle designed for transporting injured individuals in off-road and rugged terrain conditions.
​The project aims to provide a fast rescue solution for injured individuals in challenging off-road conditions,
including flood- and landslide-affected areas.
The process.
The project began with brainstorming and research, defining the theme, problem, and user needs while identifying the target audience. Once the foundation was set, sketching helped explore ideas, refine concepts, and establish form. This evolved into 3D modeling, where technical feasibility, proportions, and functionality were fine-tuned. The final stage balanced aesthetics, usability, and production viability, ensuring a well-rounded, purposeful design.
Reserach and concept.
I explored various ideas and gathered insights about the specific challenges faced in emergency situations, especially in rugged, off-road conditions. This research included understanding the target audience -emergency responders- and their needs, as well as analyzing environmental factors like floods and landslides that could affect rescue operations.
I then focused on defining the theme-a rugged, reliable vehicle capable of navigating tough terrain, while identifying the core problem: the need for a fast, efficient solution to assist injured individuals in hard-to-reach areas. Understanding the user needs was key to creating a design that balanced utility and functionality, ensuring the vehicle would serve as an effective tool in life-saving situations. This foundational work guided the rest of the design process, ensuring that the final
design was both practical and innovative.
The vehicle.
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As shown in the images below, Aurora is a fully functional utilitarian vehicle. From concept to sketch, and then to 3D modeling, the final product includes all the necessary details to make it functional and buildable.
The end.
Working on the Aurora project was a rewarding challenge, allowing me to apply my technical skills and creativity to design a practical, functional rescue vehicle for demanding off-road environments.