In the following, you’ll find a selection of my work spanning multiple design disciplines.
From graphic design infused with 3D modeling to marketing materials crafted for impact, my projects showcase a blend of creativity and strategic thinking. You'll also see App Store screenshots designed for conversion, alongside various other essential elements of modern design- UI concepts, branding assets, and visual compositions that bring ideas to life.
Graphic design
works
This first section is dedicated to my work as a designer at 888Holdings/Evoke, primarily for 888poker. As a senior designer, I created main visuals from scratch for both online and offline campaigns, developed and utilized 3D assets, explored typography, illustration, AI tools, and more.
Tip: Click on any image to enlarge it.
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Above: App Store/Google Play screenshots for 888poker app. (Blender, Photoshop, 2d illustration, brand assets)
Below: Main visuals created for various campaigns using 3D modeling (Blender), photo manipulation, 2D illustration,
and typography. Most of them were designed from scratch, with some brand assets incorporated as needed.
Designed from scratch, these key images were then adapted into various formats, including newsletters, landing pages, social media assets, and display banners. Each piece was made to maintain brand consistency
while optimizing for different platforms and engagement goals.
The process:
As shown in the image below, I created the majority of my projects during my time working here. From idea to sketch, then to 3D modeling, and finally to the completed design, each project followed a structured creative process.
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Left & below: A presentation of three logo proposals for an online iGaming bingo game. The brief was to create a single logo, but the project evolved into three distinct creative directions. The aim was to move away from traditional bingo visuals while still capturing the excitement and core essence of the game. The three boards illustrate the thinking process, color psychology, sketches, and how each final concept was developed.
Click on any presentation to view it in full size.
Casino branding for 888poker in Coventry, UK.
Below, you can see some of the print materials I created for the 888poker Live Championship held in Coventry, UK, including promotional panels, column wraps, escalator graphics, poker table felts, chairs, and more.
Other projects: branding, marketing campaigns,
promotional materials, newsletters and more.
In the following section, you’ll find a variety of online marketing materials, including brochures, newsletter designs, landing pages, posters for contests, and main visuals from campaigns. Each piece is accompanied by more details.
Click on any image to enlarge it.
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This is my branding proposal for the Bucharest Business Conference 2018. Using Illustrator, I designed everything from scratch, including the patterns, typography, and overall look & feel. Based on this visual direction,
I also created a range of related materials.
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Below, you can see a selection of various materials, including master files for campaign proposals,
as well as web assets like landing pages, newsletters, and social media/print materials.
Everything was created from scratch - no presets, pre-used materials, or templates were involved.
Click on any image to enlarge it.
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I designed the logo, photographed the product, edited the images, created the typography, and developed the rest of the materials.
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For the CrossTrainer CX70
(a fitness tool), I created a presentation, branding, and other materials entirely from scratch. The only resources available were a technical document and the german company's brand guidelines (Sportstech).
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On the right side & above:
A presentation and concept for an existing Allkme product, Inner Harmony, a detox energy drink. I designed the logo, photographed the product, edited the images, created the typography, and developed the rest of the materials.
Key visuals, web design, landing pages, newsletters.
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Over time, I've worked with a variety of clients, including Brandminds, Alpha Bank, Mercedes-Benz, and IQOS.
I typically collaborated with clients to discuss ideas and understand their needs, then developed multiple iterations
to refine the design into the final product.
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In this section, you can explore various online promotional materials, including main images for ad campaigns, landing page designs, and newsletters for campaigns and events (such as the Brandminds International Conference, Otter & Tezyo's #MiliardeDePasi Campaign, the launch of the new Mercedes A-Class in Romania and many others).
Above: Newsletter design for an IQOS Campaign.
Below: Three iterations of a spa brochure cover design.
Right: A 3D design for a sportsbet agency.
Below: A brochure about the lung cancer community, created for the pharmaceutical company AstraZeneca. The project included a key visual, a brochure layout, and a newsletter design in Figma.
My role covered both the visual concept and the structuring of content for clarity and engagement. I focused on making the information accessible while maintaining a clean, trustworthy medical aesthetic. The materials were used both digitally and in print as part of a larger awareness campaign. The main image was made with Ai software.
Left: Moodboard and proposals
Ad Campaign for Blue Air.
For the "Zboară cu cel mai bun prieten" campaign, I collaborated with public figures from Romania's "pop culture" to create a promotional campaign for Blue Air. I met them, took the photos, manipulated the images, and created everything from the ground up. The initial concept was to give everything a cinematic vibe, but after back-and-forth discussions with the marketing team, we opted for a more mellow approach. The materials were used across social media, as well as projected in key locations around the city, including AFI Palace Cotroceni and Băneasa Shopping City.
Digital Marketing Design, printed materials, sports illustration.​
During this time, I had the opportunity to work with clients such as ING, Dacia, Brandminds, Alpha Bank, Mercedes-Benz, Edenred, Legrand, Renault, Otter, Romstal, and IQOS, among others. I collaborated closely with clients to discuss ideas and, while working within their brand guidelines -often with limited materials-developed multiple iterations that refined the designs into final products. Below, you can explore a selection of ad campaigns, including Blue Air’s Flex service, as well as landing pages, web design for various clients, magazine covers, and sports betting illustrations.
Above & below:
Magazine/Catalouge covers made for​
Aerotravel Lufthansa made during the
2017-2018 time period.
Above: Website design proposal
for Otter/Tezyo shoe stores
Left: Cursa Campionilor
Campaign for Legrand
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Above:
An UI energy vs. costs calculator made
for a heating plant manufacturer website.
This section showcases a variety of web design materials, including full webpage designs, landing pages, newsletters, print materials, and
UI frames.
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The branding I created for Klop,
a sub-brand of Otter,
a well-known shoe store chain in Romania. I was responsible for every aspect, from logo design and label creation to the overall brand identity.
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Above: Klop labels -designed to highlight the eco-friendly winter aesthetic of the clothing.
Below: Below: Klop clothing products on the Otter website.
Sports illustrations.​​
Below are sports illustrations created for the betting website Efbet, which operates in Romania and Bulgaria.
The process involved photo manipulation, 3D assets, HDRs, and a creative approach.
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Social media visuals created for marketing promotions, featuring various compositions, photo manipulation, and photo editing. These images incorporate real athletes and dynamic, high-impact visuals.
Branding/asset proposal for Los Amantes.
The following section showcases my branding proposals for a Mexican-themed restaurant on Calea Victoriei, Bucharest. These designs were created from the ground up and include custom illustrations, typography, and vector art.
Other projects: NFTs, web & UI, visual communication.
A variety of online marketing design materials and other web-based assets, all crafted with a focus on user experience and visual impact. These designs are tailored to engage audiences, promote each brand, and drive online interaction effectively.
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Above: My design proposal for the label and packaging of Young Liliac, a beverage designed for young consumers. It is owned by Crama Liliac, a well-known wine producer from Romania.
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Left and below: NFT illustrations made using 3ds Max and the Adobe Suite. These artworks reflect my passion for bold illustrations and futuristic aesthetics. I thoroughly enjoyed every step of the creative process.
Logo Design.
A selection of my logo proposals, some of which have been accepted by well-known clients. In this section, I aim to highlight the creative process that leads to the final iteration, showcasing the changes and refinements along the way.
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During my time at 888, I had the opportunity to create unique logos for each promotion and campaign I worked on. The only constraint was the requirement to use their official font, but I found this limitation both challenging and ultimately rewarding.
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For Klop - Winter Wear, a winter clothing line owned by Otter, I explored various ideas, color schemes, and even names before arriving at the final result, which I believe ended up being more understated.
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This logo, along with other branding assets, was created for a nutritionist’s office. The concept was to visually combine elements of a healthy lifestyle with a stethoscope, a symbol commonly associated with the medical profession.
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This was a commissioned project involving the logo and visual aesthetics for a streetwear clothing brand, aimed at a younger, urban audience with a darker, edgier theme.
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A commissioned project focused on creating the logo for LOVEBET, an online betting platform and its physical agencies. The process involved multiple iterations before arriving at the final design.
The end.
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